Internet Salsa

Thursday, March 23, 2006

Where do you get your news from?

Where do you get your news from? Do you get your news from your local newspaper/TV, national paper/TV or the Internet?

With growing number of Internet users, many are getting their news via Internet. According to the survey done by Pew Internet and American Life Project, there are about 70 percent of Americans have internet access, and half of those (74 million) have faster internet connection.

Below is some of the figures reported by the study:

Out of 40% of broadband users,

  • 71% had used internet for their source of news
  • 59% used local television
  • 53% cited radio

Based on Age :

  • Broadband users under 36 are most likely to get news online than the older folks who uses internet
  • 43% of those over 50 are getting news online

Foreign Sources:

  • Due to the faster connection people have been using foreign sites such as BBC and Al-Jazeera to get news

So is it affecting other medias such as local news papers, local TVs, etc with more and more people getting their news online? I don't think so, because we have to remember that the local news paper, and local TVs also have their websites with up to date news. And the people are using such sites as well. May be the question could be--Is it affecting the advertisers who is advertising on local news papers/Tvs?


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