Bolivian President's Sweater-Hit on Internet

Who would have thought that the sweater worn by Bolivian President, Evo Morales would be a hit on Internet?

It’s an Alpaca sweater which has blue, red and grey stripes. It was also told that the sweater worn by the president was a gift from the indigenous people, however according to the chief financial officer of BoliviaMall.com, said it was not true. He said that the president also bought the sweater.

President was wearing the sweater during his recent world trip. He was showing his origin and unity with the indigenous people. He is also the first Indigenous President, and grew up as a cocoa farmer, and as a Llama herder.

BoliviaMall.com has been getting orders for similar sweaters from more than 20 countries around the world and is selling for $49 each.

But I was wondering when I heard this news first on NPR; the CFO of BoliviaMall.com said the sweater would cost $10.

In either case, Does Price Matter?