Amazon.com will take on IPOD

Just few days ago I wrote on similar topic "Who is Challenging Itunes?" So here is an update on what is happening with Amazon.com's pursuit to challenge Ipod/Itunes.

There was an article on New York Times with the title "Amazon Will Take On iPod With Its Own Music Player." Amazon is planning to come up with its "own portable music player" to challenge Apple Computer's Ipod. Amazon will be offering its service through subscription service rather than selling each songs for 99 cents like Apple does.

Yahoo along with Napster have already been offering digital music based on subscription service, but hasn't been that successful compared to Ipod. According to the article, Amazon is planning to make its own player efficient with the help of the device maker.

It is believed that they will start this service from this summer.