Million Dollar Home Page

Hope you all had good holidays...
I m sure some or even most of you have already heard about Milliondollar Homepage.
I came across this site on yahoo's most popular news.
I was amazed at the idea that this 21 year old came up with. Sounds too good to be true, but hey last time I checked the site, he has only 1000 pixels left.
Idea is very simple.
He is selling each pixel for a $1 to anyone who is willing to put a banner of their website/business. Since a pixel is too small to see a banner, one has to spend minimum of $100 (10 by 10 pixels).
Now there are several similar sites with similar ideas trying to bank in some $$.
Check out the site yourself. It surely does look like Times Square.
http://www.milliondollarhomepage.com